You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death. You run and run, mile after mile, and you never quite know why. More than anything, that was the thing I did not want.” Whoever denies that truth, whoever simply refuses to play, gets left on the sidelines, and I didn’t want that. “The world was so overrun with war and pain and misery, the daily grind was so exhausting and often unjust – maybe the only answer, I thought, was to find some prodigious, improbable dream that seemed worthy, that seemed fun, that seemed a good fit, and chase it with an athlete’s single-minded dedication and purpose. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand – and a culture – that changed everything. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers – as well as his many thrilling triumphs. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.īut Knight, the man behind the swoosh, has always been a mystery. Today, Nike’s annual sales top $30 billion. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan.

Shoe dog by phil knight